Looking for unique ways to build a relationship with your list? Well, you’ve come to the right place. In this post I will reveal five unique ways to build a relationship with your list, giving you strategies that you can implement throughout the next few weeks. This will allow you to build a long lasting relationship with your list, so your subscribers will eagerly open your email and BUY FROM YOU.
But, first, let’s discuss WHY you would want to “build a relationship with your list”.
First of all, the people who have opted into your list think that YOU have something of value to offer them. Keep that in mind. They are looking for answers to their most pressing problems. And they think you have those answers. This is the main reason you want to build a relationship with your list. You are going to be establishing yourself as the go-to person for all their needs.
Second, these same people have probably added their name and email into hundreds of other lists, so they’re hoping that YOU have something ‘different’ – something that will make their life better, easier, more fulfilled… another reason to build a relationship with your list.
Finally, after the desparate, crazy look in their eyes has worn off, and the light of the morning has broken through their ‘optin happy’ madness, YOU don’t want to be that email that nonchalantly ends up in their spam folder. Can you see the reasons you want to build a relationship with your list?
How To Build A Relationship With Your List These Unique Ways
1) Give Them Stuff
a) Books/CD’s/Tapes – This is a good way to clean off your bookshelf to make more room for newer educational material.
Tell them: “I want to share with you a book/cd/tape that has had a positive impact on my life, so to the first person who responds, I will send XXX. Just send me your email. I will pay for shipping.”
b) Your Mistakes – Many who are new to Network Marketing only see your current results. They may be shy or hesitant about whether or not they can do what you do. By sharing your mistakes, you become real, authentic, and relational with them. This encourages them to keep going, to push past their own mistakes. This also solidifies their connection with you.
Tell them: “Before I reached my six figure status, I was struggling just like you. In fact, … “
c) Free Ustream Q&A Session: Don’t be afraid of low numbers. The main purpose of the Q&A will be for you to get ideas for new content, products you will create, etc.
d) Free One-on-One Coaching Sessions – This is NOT a presentation session, where you present your business opportunity. Your main focus should be on mentoring – mentoring them to be a better marketer, a better closer, a better …
e) Free 15 Minute Webinar – If you have 15 people on your list, you should be doing webinars.
1) Product Demonstration – This could be done with Power Point slides or a recorded Live demonstration.
2) Benefits of Company – Pay Plan, etc (Keep this separate from the product demonstration webinar.)
f) Free Ticket to a Live Event – Live events solidify relationships. If you can’t afford to give away a ticket, then give away a gift certificate to a restaurant nearby.
g) 3-Way Calling – Many Newbies to Network Marketing need the mentorship that only YOU can provide.
Tell them: “After [prospect] has watched ABC, I will personally assist you in closing.”
2) Show and Tell
a) Generic Insight: Add value by sharing a small insight into what you just learned. This doesn’t have to be a full blown product launch. Just something new you just learned.
b) Email: Emailing your list is a two-way street. Share your experiences with everyone on your list.
Examples: Make a video admitting you just got a nasty unsubscribe. Send out a question you got from a subscriber and what your answer was. More often than not, people may have the same question(s), they just never ask.
c) Team Communication: Every once in a while, communicate with your whole list as if they were already on your team. This takes the resistence and uncertainty out of the relationship.
d) Pay-per-Click: If you are doing any Pay-per-Click campaigns, like Facebook PPC, then show the exact ad, your target market, and your results. If you’ve made money, attempt to interview via video the person who bought from you, and share that with your list.
e) Commission: Trace back all the way to the first point of contact, write about it, and video interview the person, if possible
3) Use ‘What Works for Me’ Examples
a) Energy: ”Here’s what I do to get the results I get…”
Examples: Books I read. Meditation habits. Music I listen to to get into the right mindset.
b) Marriage (or being Single): This is one of the best ways to connect with people on your list. Share tidbits from conversations with those who are closest to you – your struggles, accomplishments, etc. – all with the intention of making yourself more real, human. People will relate to you because you are more human, authentic.
Your greatest value to your list is offering solutions to their problems, so ask your list what their problems and challenges are. Then solve those problems. It will give you ideas for blog posts, videos, future emails, etc. It will give you direction.
5) Be Consistent and With Time You Will Build a Strong Relationship With Your List!
a) Mail, Mail, Mail – at least 2x a week, preferably 5 days a week. The worst thing you can do to your list is fall off the face of the earth. Like any healthy relationship, it takes consistent contact.
b) Become Like Gravity to Your People – Draw people in by sharing pictures and videos, when appropriate. If your email autoresponder allows for a colored header, use it.
c) Become As Familiar As An Old Friend/Trusted Advisor – This is when people start seeing you as their main source of information. This is when people will BUY FROM YOU and become your business partners.
These five unique ways to build a relationship with your list can take time, but you can implement at least one strategy today. Believe me, it is well worth it.
Don’t have a list yet?
Click the picture to learn how I’ve built mine.